Alisa is everywhere

Mercury Communication proudly created the unique brand identity "Alisa" for AlipayHK.

​​

Ultimately, an IP character is a powerful tool for creativity, business growth, and cultural influence, making it a worthwhile investment.​

​

Alisa has helped distinguish AlipayHK in a crowded digital payment market, fostering a deep emotional connection with audiences and encouraging loyalty and long-term engagement. Having a well-crafted character like Alisa enables storytelling across various media platforms, broadening AlipayHK's reach and impact.

​

​